Beaver Medical Group

In the years preceding their eventual merger, we helped Beaver emphasize the humanity and empathy of Beaver staff and the power of the personal connection between doctor and patient. Those complementary messages informed every aspect of their public presence we touched, from print, OOH, and online advertising, to in-clinic video displays, patient materials, and corporate communications.

That included overhauling their logo. Despite being one of the oldest and largest medical groups in California, Beaver’s identity was sorely out of date. Our redesign modernized the mark while retaining points of continuity with the old identity. Dolphin extended the system to include sub-branded programs and a special 75th Anniversary campaign.